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Why consider a channel approach in Ireland The Irish channel community is mature, innovative and punches well above its weight. It is clear many technology partners in Ireland have reengineered their traditional way of doing business to meet the new trends in technology and software. Customers are now looking for service based business solutions.It is important going forward that channels have the ability to embrace innovated technologies, cloud computing, software as a service and other new trends. The majority of Irish channels recognise it is vital they embrace change to maintain a competitive edge. |
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| The effectiveness of Channel Sales cannot be ignored. | Sales through partnerships - Channel Development |
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This doesn’t mean that you shouldn’t have your own sales activities or that you should rely entirely on indirect sales, but the effectiveness of
Channel Sales cannot be ignored. In conclusion this is significantly less costly than training and maintaining your own sales teams. Particularly with the current global economic problems we are all facing, any opportunity to save money and increase profits has to be considered a benefit. |
Outsourced sales through partnerships with resellers is effective for strategic growth and for the increase in incremental revenue for the vendor.
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| Return to growth in turbulent times |
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